There’s something about a large format magazine that gives it undeniable weight and presence. Often used for fashion, travel is just as suitable and underused. If most of the content is photography, why not give it the space to shine? Cartography utilises this to its advantage, and has produced something that is simultaneously striking and intimate.
‘Athleta: one who is giving his all in an effort to overcome a sporting challenge, but, even more so, in an effort to surpass himself.’ Sport can come across as a hobby, a necessary evil to keep fit and healthy or, as a profession, a pursuit for fame. Athleta, with its minimalist cover of a locker room inhabited by two standing prosthetic legs, conveys it has something different to say. More pointedly, it has a better story to tell.
Beneficial Shock! With a name like that it was always clear that this was a film magazine that wanted to do things a little differently. We put a few questions to the creative pair behind the magazine, Gabriel Solomons and Phil Wrigglesworth, to find out why they took a cattle prod to the genre…